BBB CYCLING VIDEO
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BBB CYCLING
HELMET CAMPAIGN
BBB Cycling created NIO, a modular e-bike helmet for everyday riders. A smart, affordable helmet with light, visor, vents and removable ear covers.
CHALLENGE
How do you show the robust quality of a modular e-bike helmet for cyclists worldwide, without a big production budget?
SOLUTION
Creative Cyril Chermin created the striking concept of a female rider riding through the world. I directed the AI video, did DOP, created the visuals and edited the film.
MY ROLE
- Synthography
- AI Direction
- DOP
- Editing
